Brooks Run Chicago - Lifestyle Marketing

I Run for Beer, When God Made me he was Just Showing Off, Boston or Bust.

These are just a few of the design options offered at the Brooks Sports T-Shirt booth at the 2005 Chicago Marathon Health & Fitness Expo. Band Marketing teamed up with Brooks Sports to develop a proprietary custom t-shirt process allowing runners to personalize a complimentary Brooks technical t-shirt. Brooks provided free shirts to all runners and for a small donation to the Chicago Parks District, runners were able to customize their shirts by choosing from existing design options, or show their creative prowess by designing their own.

Complimentary "Rumperstickers", (running-related takes on well-known bumper stickers designed for runners' "rumps) were also distributed at the Brooks Sports booth.

$10,000 was raised and donated to the Chicago Parks District to renovate needy running facilities in the greater Chicago area.