Grand Marnier All Access Tour w/ Warren Miller Films - Lifestyle Marketing

band was selected by Mountain Sports Media (publisher of SKI Magazine and owner of Warren Miller Entertainment) to execute a Grand Marnier promotional tour launching Warren Miller's "Behind the Skis" (2004) and "All Access Tour" (2005) in fifteen markets and over thirty-five (35) on-premise parties nationwide throughout the winter.

The idea was to develop a non-traditional approach to your typical "bar party" synonymous with the Spirit business. The strategy was to use the Warren Miller Film's brand to build an authentic promotion targeting the ski enthusiast and to enhance Grand Marnier's upscale on-premise account relationships. The overall event encompassed athlete appearances, plasma screen displays, ski merchandise giveaways. Every person in attendance received a gift of merchandise including a SKI magazine and a copy of the "Behind the Skis" DVD.